Bridge - Digital‑first brand build

A fintech start‑up approached us needing to establish a credible presence, but it quickly became clear there was very little in place visually beyond a basic logo. I refined that logo for better digital performance, improving proportions, legibility and how it behaved at small sizes, then developed a visual language built from conversations with the founder about traditional finance meeting a new digital world. That thinking led to a core graphic idea: sharp‑edged black‑and‑white photography of bridge structures combined with soft, digital gradient spheres, symbolising the connection between established systems and a more fluid, tech‑driven future.

Working closely with a web designer, I translated this language into a scalable digital toolkit for the product and website, defining colour usage, hierarchy, button styles and layout behaviours so everything felt cohesive from day one. The brand then rolled out into PowerPoint investor decks and explainer video content, where I storyboarded and directed a motion designer to keep the motion, typography and graphic devices consistent. I also interpreted survey data into a set of clear, visually engaging charts for a launch report, helping the client tell a more confident and investment‑ready story with their numbers.

Link to video; https://vimeo.com/1143141757/45348d8d3f