Ora Launch – Wessex Garages

I supported Wessex Garages with the local launch of new EV brand ORA, helping position them as the go‑to retailer not just in Bristol but across the wider region. Working closely with client services, the Wessex marketing team and an above‑the‑line agency, my role was to translate national brand activity into distinctive, ownable executions for this specific dealer group.

I focused on creating activations and finished assets that made ORA feel tangible and exciting at a local level – from an in‑mall showcase at Cribbs Causeway, where the car was displayed as a live event, through to digital and social content that Wessex could uniquely own. This meant balancing ORA’s playful, design‑led personality with Wessex Garages’ reputation for trust and customer service, so that both brands gained value from the launch.

The result was a set of fully finished campaign materials for local and regional use, giving Wessex first‑mover advantage on ORA in the area. These deliverables equipped the sales and marketing teams with attention‑grabbing talking points, social content and local‑level executions that support ongoing awareness and showroom traffic well beyond the initial launch window.