Strada Wheel Exhibition Stand

Strada Wheels commissioned me to design a stand for Bespoked, the UK Handbuilt Bicycle Show, giving me a fairly open brief. Drawing inspiration from Gordon Young and Why Not Associates’ iconic Comedy Carpet in Blackpool, I created a visually striking and engaging stand that captured Strada’s brand and products.
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I translated that conceptual reference into a bold typographic-led environment, designing layouts, messaging, and graphic details that worked both up close and at distance. The project showed my ability to turn creative inspiration into clear, effective design solutions tailored to a cycling audience.