Subway – Integrated Creative

Working on Subway I became a bit of a powerhouse for the brand, concepting campaign ideas and designing everything from “Little Book of Big Savings” coupon booklets (printed in the millions) to regional OOH campaigns, in‑store POS, sponsorship activity and social media content. I handled projects end‑to‑end, taking briefs from initial idea through layout, artwork and final production across multiple print and digital formats.

Alongside the visual work, I was regularly writing the headline copy and supporting lines, often originating campaign language that was picked up and used nationally, even when produced for local briefs. The strength of the work I delivered for the South West region led to wider internal buy‑in, and I was increasingly asked to create concepts, design and copy for multiple regions, effectively operating as a full campaign creative and executional resource for the brand.