WWT Summer Campaign Event

This campaign encouraged families and visitors to explore the wetlands at Slimbridge during the summer event which was a puzzle trail. After testing different approaches, we selected a playful “misdirection cypher” concept to spark curiosity and interaction. Working closely with the client, I developed messaging and selected animals based on existing engagement insight, then applied the charity’s refreshed guidelines to create a vibrant, inclusive look and feel that worked across on‑site, print and digital channels.